Multinational life insurance, pensions, pensions and asset management group Aegon Global Insurance Group (Aegon) has announced a series of leadership changes as it moves forward with plans to move its headquarters and legal seat from the Netherlands to the United States.
The company has confirmed that Will Fuller will serve as president and chief operating officer (COO) effective January 1, 2027. In this role, he will be responsible for the day-to-day oversight of Transamerica, Aegon’s international operations and Aegon’s asset management.
Aegon said Fuller will report directly to CEO Lard Friese, who will remain in his current position and continue to be responsible for the group’s strategic direction, overall performance and leadership. Friese is expected to move to the United States in early 2027 as part of the company’s relocation plan.
According to Dutch Global Insurance Group, the appointments are designed to enhance operational execution and support the next phase of the company’s growth. The company said the strengthened leadership structure will help facilitate the shift of its corporate base to the United States, support a U.S. headquarters and advance its long-term ambitions in U.S. life insurance and retirement, while continuing to grow its international insurance business and global asset management business.
Frith added: “Will is an experienced leader with a deep understanding of our business and future opportunities. Will’s appointment further strengthens our leadership team and supports the disciplined execution of our strategy as Global Insurance relocates to the United States.”
Fuller joined Aegon in March 2021 as president and CEO of Transamerica. Prior to joining the firm, he held senior management positions at Lincoln Financial Group and Merrill Lynch. During his tenure at Merrill Lynch, he led global wealth management activities and had international responsibility for asset management and insurance-related solutions.
Aegon praised Fuller for making significant contributions to the performance and growth of Transamerica’s business. His experience in financial services, coupled with his leadership background and focus on customers, business partners and employees, will support the global insurance group’s future growth objectives, the company said.
In addition to the leadership announcement, the global insurance group confirmed that New York City has been selected as the location for its future corporate headquarters. The company expects the office to open in mid-2027 and said it will house selected corporate functions and members of the senior leadership team.
The global insurance group said the establishment of its headquarters in New York marks another step in its corporate transformation and reflects its intention to further strengthen its influence as a US financial services group.
