Direct-to-consumer home and auto insurance company Kin reported gross auto written premiums (GWP) of more than $6 million and a total of more than 250,000 home policies in force.
Following a successful pilot in Texas in late 2025, Kin launched auto insurance in January 2026 for its home insurance customers in Florida and Texas.
Within five months, Kin had grown its auto GWP to more than $6 million, operating in just two of the 14 states that offered home insurance.
Bundled customers (those who hold both Kin’s home and auto policies) have significantly higher renewal rates, increasing the company’s long-term customer value by 65% without requiring additional marketing investment.
Kin said the milestone of more than 250,000 home policies in force reflects continued growth in its 14-state presence and an expanding customer base that makes auto cross-selling increasingly efficient.
“The most durable businesses are built on trust, not transactions,” said Kin CEO Sean Harper. “What we’re seeing in our early auto data reinforces this. When our home insurance customers choose to bundle and add auto, we know they stay longer, engage more deeply, and become more valuable over time – all without significantly increasing customer acquisition costs. 250,000 home insurance policies in force This provides us with a solid foundation to effectively expand this strategy, which we believe will enable Kin to achieve compound growth and profitability as we expand our vehicles into other markets.”
