Howden US launches new Korean practice led by Brian Cho

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Global insurance and reinsurance brokerage group Howden has launched a new business dedicated to serving South Korea-based companies with significant US operations, led by managing director Brian Cho.

The appointment comes as South Korea deepens economic ties with the United States and Europe, including a pledge in March 2026 to invest $350 billion in key U.S. industries.

In his new role, Cho will focus on Korean clients across the United States and work closely with colleagues in Asia, Europe, Latin America and the Middle East. His responsibilities span multiple industries, particularly U.S. technology, manufacturing and renewable energy.

In addition, the new business will work with Howden’s global team to build relationships and provide solutions to customers in Asia.

Cho has thirty years of experience providing risk management and insurance placement consulting services to Asian multinationals, most recently running his own firm.

Cho commented: “My team and I have built trusted client relationships with Asian companies and leaders spanning decades and continents.

“Howden is the only platform that gives me confidence that we can continue to exceed customer expectations and grow at the same time. This is a company where collaboration across borders and teams is real.”

“Brian and his team have an incredible track record of serving Korean multinationals,” said Michael Landa, Vice Chairman of Howden US.

“At Howden they can now draw on a global platform, deep relationships in the London market and colleagues across the business who are invested in their success. This combination gives them a bigger stage to do what they already do so well.”

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