American Growth Insurance (AGI) has launched an AI-powered insurance brokerage growth platform, backed by nearly $70 million in committed equity financing from partner-focused middle-market private equity firm Rockbridge Growth Equity and venture capital studio Atomic.
Atlanta-based AGI describes itself as a retail brokerage firm in the specialty market, serving business and individual clients. It aims to acquire independent insurance agencies and brokerage firms across the United States and rebuild them into AI-native businesses.
Ahead of its first acquisition, AGI said it had worked with 10 institutions over the past year to develop and test its AI-first operating model, increasing average agency profitability by more than 50% through revenue growth and productivity improvements.
With the first acquisition completed, the company plans to complete additional acquisitions by the end of 2026, with revenue exceeding $10 million.
Brian Morgan, CEO of AGI, commented: “American Growth Insurance is building a next-generation national insurance brokerage platform. AGI will deploy customized, native AI technology tailored to the operations of our partner companies, designed to foster collaboration and producer development.
“AGI’s goal is to achieve greatness by unlocking the full potential of our partners through modern technology and traditional customer relationships.
“Our platform is designed for partner brokerages to achieve long-term growth based on intelligent use of artificial intelligence, cultural alignment, collaboration and enhanced client service.”
Morgan has more than 30 years of experience building public, private and private equity-backed insurance brokerage companies.
He previously served as chief revenue officer at Keystone Agency Partners and held various leadership roles at Marsh, Willis, Integro Insurance Brokers and The Plexus Groupe.
Morgan continued: “Unlike traditional acquirers, AGI is an operator seeking to form true partnerships with independent institutions and brokerage firms.
“We are building a company where our partner companies come in and shape our strategy, technology and growth. In return, they receive real capital to achieve those goals. We are providing new options for growth and institutional development.”
Tony Pulice, partner at Rockbridge Growth Equity, said: “AGI’s goal is to help smaller brokers leverage technology while supporting the high-touch service their clients require.
“We believe Rockbridge’s experience deploying this model in relevant industries provides AGI with a solid roadmap, and we are excited to support Brian and the AGI team as they seek like-minded partners to join this innovative new platform.”
Atomic Vice President Michael Stenclik added: “We reviewed more than 1,000 service industries before committing to this service. Insurance distribution is a massive category that has never been architecturally rebuilt, and the value of AI will only compound when AI shapes the entire operating company rather than sitting on top of it as another tool.”
