Simone Camilla Oliveira, founder and CEO of Uplift Strategy Consulting, said Brazil is “open, mature and ready for business” as the new insurance law comes into force.
Oliveira, an experienced insurance and reinsurance executive, emphasized that tacit understanding, extended reinsurance benefits, claims cooperation and processing timelines, as well as contract wording and operating procedures that need to be reviewed, are key considerations for international market players.
AM Best described the reforms as significant institutional shifts with the potential to drive higher professional standards, stronger consumer protections and closer alignment with international standards.
Oliveira’s comments follow Oneglobal’s recent invitation-only market discussion, organized by London-based boutique consultancy Uplift, which is driving reinsurer/insurer transformation, in partnership with Oger Global.
The discussion brought together approximately 40 professionals from the international re/insurance market to explore the “real impact” of Brazil’s new insurance law (Law No. 15.040/2024) on cross-border business.
Oliveira, who launched Uplift in 2025, served as moderator of the panel, which also included Lloyd’s Brazil country manager Rafaela Barreto and Oger Global founder and Brazilian insurance lawyer Carolina Oger.
Participants include representatives from leading reinsurers and MGAs with existing or potential interests in Brazil.
The event aims to “fill a gap in the market” by shifting the conversation from legal analysis to business execution, focusing on what international insurers, reinsurers, MGAs and brokers need to review their underwriting, wording and operational processes.
Oliveira commented: “Brazil is open, mature and ready to do business. The new law represents a moment of adjustment, not a moment of retreat.
“Many of the underlying principles will feel familiar to organizations that already have strong governance in the London market.
“However, there are some important operational and contractual changes that deserve immediate attention to avoid unexpected risks.”
This will be familiar to London market participants. New opportunities rarely arise without new obligations, and the wording of a contract is as important as the strategy behind it.
Prior to founding Uplift, Oliveira served as global chief commercial officer for Ocean International Reinsurance Group, leading the company’s commercial, business intelligence, marketing and public relations functions with operations in more than 90 countries.
Her resume also includes senior leadership roles at Willis Towers Watson, where she served as head of portfolio solutions for Latin America and the Caribbean, and at Marsh McLennan, where she served as chief operating officer and head of strategy.
