Acrisure, a global fintech company providing insurance, reinsurance, real estate and financial services, has launched Acrisure Private Office, designed to support UK high net worth individuals and families with their complex personal insurance needs.
The move follows Acrisure’s acquisition of Smith Greenfield earlier this year, integrating specialist private client expertise into the firm.
Steve Smith, who founded Smith Greenfield more than 30 years ago, leads the newly formed team.
As wealth, lifestyle and risk become increasingly interconnected, traditional approaches to personal insurance may become fragmented and reactive.
By providing a single, trusted relationship to manage and coordinate all insurance needs, Acrisure Private Office provides clients with the customized services of a boutique advisor and the broad support of a global enterprise.
The service brings together expertise from areas such as property, collections, travel, cyber, health and personal liability to simplify complexity and help clients adapt their protection as life evolves.
Steve Smith, head of private client at Acrisure UK, said: “Private client insurance is becoming increasingly complex, with clients often managing multiple assets, changing family circumstances, international factors and emerging risks such as cyber risk. This is rarely about a single policy or asset. It is about understanding the wider risk profile of the client and their family and ensuring advice reflects the whole picture.”
“We are seeing an increase in conversations around intergenerational planning, particularly as families want to ensure the next generation understands the protections available and the importance of having appropriate insurance. Acrisure Private Office was created to support these conversations and provide a coordinated and thoughtful approach to risk management.”
