Liberty Mutual Insurance has launched a “first-of-its-kind” conversational AI auto insurance quoting app powered by carriers, enabling ChatGPT users to receive quotes in minutes through chat-based interactions rather than traditional online forms.
According to the company, the seventh-largest auto insurance company in the United States can now provide quotes through the app in ChatGPT to drivers in seven states: Arizona, Kentucky, Ohio, Missouri, New Mexico, Utah and Wisconsin.
Liberty Mutual said it plans to offer conversational AI quotes in more than 40 states by the end of the year.
The company continued, “ChatGPT users connected to the Liberty Mutual app can receive automated quotes by answering a series of short questions, after which they will be directed to LibertyMutual.com to finalize their coverage options and bind their policy.
“Unlike some aggregator apps, which appear to offer a range of expected prices and direct users to different websites, the Liberty Mutual app uses the company’s ratings engine to provide accurate, personalized quotes based on user input.
Tyler Asher, Chief Distribution and Marketing Officer, U.S. Retail Markets, Liberty Mutual, concluded: “We are excited to expand access to our products and provide customers with an additional platform where they can find great service at great prices.
“Consumers have more choices than ever in how they shop, including emerging channels like conversational AI and large language model (LLM) platforms.
“As the shopping journey continues to evolve, we’ll meet customers wherever they are, leveraging the latest technology to streamline the buying experience and deliver personalized service to their benefit faster and more intuitively than ever before.”
