Jensten names Jaime Swindle as CEO, Product & Distribution

UK insurance services provider Jensten Group has appointed Jaime Swindle to the newly created position of chief executive officer (CEO) of products and distribution, pending regulatory approval.

The appointments follow the insurer’s recent reorganization of its executive leadership team and the division of the business into two clearly defined trading divisions: Brokerage and Product & Distribution.

To recap, Gareth Birch was recently appointed CEO of Broking.

In addition, Swindle will join Jensten’s Group Executive Committee, and her appointment now completes the group’s strategic reorganization and changes to the executive team.

In her new role, Swindle leads the new product and distribution division (date to be announced), which includes Jensten’s Plans and Affinity business and Jensten Underwriting business.

He will focus on strengthening coordination between product development, underwriting capabilities and distribution strategies.

Swindle brings many years of industry experience and has led Geo Underwriting for the past four years, achieving transformational change and significant growth.

Robert Organ, CEO of Jensten Group, commented: “I am very pleased to welcome Jaime to the industry. She will play a significant role in helping us truly become a mature competitor in the market.

“After hiring Bain & Company in late 2025, David [McMillan] and Andy [Homer] Joining our Group Board at the start of the year, Gareth [Birch] Having joined us earlier this month to lead our brokerage division, we are now extremely well positioned to seize the opportunities the market offers us. “

Swindle added: “I’m delighted to be joining Jensten at a critical time in the company’s journey. With the support of Bain Capital and the strong platform already in place, the ingredients for something truly special are here. I look forward to working with the talented team to build on the impressive progress made to date and unlock the full potential of the business. This next chapter is exciting and a great one.”

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