Global insurance company Generali has launched Redion, a new brand for its global care platform, integrating the activities of Europ Assistance and Generali Employee Benefits (GEB) into a single identity and offering.
Antoine Parisi, currently CEO of Generali CARE Hub, will become CEO of Redion Group.
Redion has annual business volume of €5.8 billion as of fiscal 2025, has more than 12,000 employees and operates in more than 190 countries.
The platform serves multinational corporations, global travel companies, financial institutions and their end customers with services covering travel insurance, emergency and medical assistance, employee protection (life, disability, accident and medical), health and mobility solutions, as well as global B2B2C programs and embedded insurance for financial institutions, travel platforms and multinational employers.
Under Redion’s leadership, Europ Assistance and GEB are fully unified with a single data strategy, pooled AI investments and consistent standards across technology and operations available to all customers and partners across markets. There is complete continuity for existing customers and partners, with contracts, service teams, phone numbers and SLAs remaining unchanged.
Giulio Terzariol, Deputy CEO of Generali Group, said: “Redion embodies the evolution of Generali Care: a global, integrated platform specializing in comprehensive care services for all aspects of people’s lives. Fully aligned with our ‘Partners for Life 27: Driving Excellence’ strategy and our ambition to lead in protection, health and accidents, Redion embodies a standard of care that is simple, immediate and consistent, integrating complementary capabilities in prevention, insurance and assistance into a seamless global proposition.”
Jean-Laurent Granier, CEO of Generali France and Global Business Activities and Chairman of Redion, added: “I have three seats at this table – as Chairman of Redion, as Chairman of GEB network partners and clients as sponsors. For all three seats, my interpretation is the same: the reality of the organization has been far ahead of the brand that carries it. The quality, the global reach, the real depth of expertise – these are already real, and today we just have to give it the brand it deserves.”
Parisi commented: “Redion embodies our team’s determination to deliver enhanced, integrated and technology-enabled propositions to customers and partners around the world. One brand means a data strategy, focused AI investment and a single, elevated standard across the entire technology platform. Redion There is no geographic or sector cap on this designation. But what I want people to understand is that behind the technology there is a network of tens of thousands of doctors, nurses, roadside technicians and local experts who show up in person when it matters most. We are digital first, always people-first.” Any customer, anywhere, can choose to be served entirely by people, which is truly “always on, always on.” “
