Ripe, a UK-based digital managed general agent (MGA) delivering specialist insurance products through data-driven technology and digital distribution, has announced the appointment of Jon Fell as its new chief operating officer (COO).
Fell will lead Ripe’s operational strategy and oversee client operations across the business. Ripe said he will also play a key role in supporting the company’s growth plans, with a particular focus on integrating future acquisitions. He will be based at Ripe’s headquarters in Stockport, which opens in April 2026.
Prior to joining the firm, he served as Group Chief Operating Officer at Verso Wealth Management. During this time, he led the integration of acquired businesses and helped develop operational capabilities across the group.
Prior to joining Verso Wealth Management, Mr. Fell spent 25 years in operational leadership positions, including senior roles at Assurant Europe, Bank of America and multiple private equity-backed financial services companies. Ripe noted that he has extensive experience delivering large-scale digital programs and initiatives designed to improve customer experience and operational efficiency.
Fell commented: “I’m delighted to be joining Ripe and returning to the North West as the company moves into its new headquarters in Stockport. It’s a very exciting time to join. Ripe has built a strong and well-established reputation in data, technology and digital marketing, with real momentum behind its expansion plans.
“I look forward to working with the team to build on these foundations – both expanding the core business and bringing in like-minded, high-quality businesses that share the same values and ambitions.”
Ripe CEO Alan Thomas added: “We are delighted to welcome Jon to Ripe, where his extensive operational experience, including complex integrations, will strengthen the leadership team as we continue to scale. Jon has a proven track record with fast-moving, growth-focused businesses and I am confident he will make an immediate impact.”
Ripe said the appointment reflects the company’s continued expansion through a combination of organic growth and strategic acquisitions. The company currently serves more than 430,000 customers in the UK.
In December 2025, Ripe completed its third major acquisition, acquiring vacation home insurance provider Schofields Limited. The company also reported its 17th consecutive year of double-digit revenue growth, with turnover increasing by £2.8 million to £20.6 million for the year ended 31 December 2024, compared with £17.8 million in 2023.
