Odyssey Group has unveiled a new brand identity that aligns its Hudson and Newline brands with OdysseyRe and Odyssey Group, reflecting the company’s collective strengths and long-term values.
Odyssey, whose subsidiaries Hudson Insurance Group and Newline Group use the tilde, said the tilde has been synonymous with its brand since its founding in 1996.
“The logo embodies the enduring voyage the company sails with its customers and business partners, charting new horizons and continuing their determined journey,” explains Odyssey.
While the group’s appearance has changed, Odyssey said its dedicated commitment to customers, disciplined underwriting approach and financial stability remain stronger than ever.
The news comes as Odyssey celebrates its 30th anniversary as a Fairfax company.
Carl Overy, CEO of Odyssey Group, commented: “This milestone is an opportunity to reflect on our past and embrace our future. Now is the perfect time for our subsidiaries to align with a shared identity and make it clear to our stakeholders that we are a strong group.”
“Hudson has kept a low profile for many years, and when it emerged in the early 2000s, the focus was not on our family relationship,” said Christopher Gallagher, president and CEO of Hudson.
“Today, adopting the logo of our parent company is critical; it is a strong affirmation of Hudson’s enduring financial strength and long-term stability, which is the added value we bring to our customers every day.”
Newline chief executive Robert Pollock added: “Our companies have never felt more united and consolidating under a common logo provides Newline with further strength as we enter our next chapter as a premier international insurer.
“Choosing Newline, whether through Syndicate 1218 or our insurance company platform, gives clients our expertise and the added confidence that comes from working with a trusted partner backed by an extraordinary global organization.”
