The London International Insurance Brokers Association (LIIBA), the representative body for insurance brokers in the London market, says its members are a “growth engine” not only for its industry but for the wider global economy.
LIIBA’s Agenda 2026 plans will focus on two core priorities: redefining how digital transactions support business decisions, and ensuring London remains the world’s market facing the most challenging risks.
The agency aims to accelerate growth in a weak market and strengthen London’s position as the world’s leading specialist insurance centre.
LIIBA says the use of technology helps increase the speed and efficiency needed to compete globally.
While the agency said recent modernization efforts have understandably focused on Blueprint Two core systems replacement, it argued that the ambition of recent initiatives has been limited, leaving a “vacuum of vision” for what comes next, at a time when rapid advances in data, automation and artificial intelligence mean cutting-edge approaches from five years ago are obsolete.
Christopher Croft, CEO of LIIBA, commented: “In a soft market, growth does not come from standing still. Growth comes from improving the way clients access London expertise and ensuring we remain competitive, innovative and commercially focused. We have digitized trading, but that is not the same as truly digital trading. By 2026, we want to ask what trading in a digital world should actually look like and ensure the conversation is driven by traders, not technical theory.”
To achieve this, LIIBA will resume the cross-generational focus groups that informed the 2023 Our Future in Face report to explore how the future of digital transactions can best be realized through collaborative market initiatives, company-level innovation, or a combination of both.
Furthermore, LIIBA’s agenda re-emphasizes London’s role as the go-to market for emerging and changing risks. It highlights the widening protection gaps caused by cyber dependence, climate fluctuations, geopolitical tensions and the increasing dominance of intangible assets.
LIIBA stresses that these risks are not “uninsurable risks” but rather risks that require innovation, broker-led client engagement and capital with the confidence to back new solutions. The association warned that a tendency to rule out unfamiliar risks would not deliver the results clients need and would not support economic growth at a time when London has clear opportunities to lead.
The agenda plans to step up engagement with governments and regulators to ensure policy frameworks support cross-border risk expertise at a time of rising protectionism. Domestically, LIIBA will continue to lobby the Financial Conduct Authority for a regulatory approach that reflects the limited consumer risk posed by commercially focused brokers.
LIIBA stressed that the delivery of the Blueprint Two core system replacement remains critical and will continue to support the program until 2026, alongside practical reforms such as market reform contracts, core data recording and claims data standards.
The association will also expand its focus on emerging AI use cases, with plans to host member-focused sessions in areas such as KYC vetting, data extraction, geospatial analysis and contract structuring.
Croft added: “If 2026 is the year we define a credible vision for digital trading, then it must also be the year we recommit ourselves to growth, innovation and risk-taking. Our agenda is to move from discussion to delivery – ensuring brokers are empowered to keep London competitive and at the forefront of global insurance.”
