The Dallas Cowboys Cheerleaders are adding a new signature detail to one of sports’ most recognizable uniforms. Ahead of the 2026 NFL season, the squad has introduced its first standardized game-day earrings through an expanded partnership with Texas-based jewelry brand Kendra Scott. The collection also includes several accessories inspired by the team’s identity, giving fans a new way to celebrate America’s Sweethearts beyond the football field.
Dallas Cowboys Cheerleaders debut first official game-day earrings
The latest Kendra Scott x Dallas Cowboys Cheerleaders collection builds on last year’s successful partnership, but this season introduces a historic addition to the iconic uniform.For the first time, all 36 members of the Dallas Cowboys Cheerleaders will wear the Bella Stud earrings during the 2026-27 NFL season.The earrings feature cubic zirconia accents surrounding a custom-cut crystal centerpiece and retail for $85. While the squad has traditionally worn understated pearl or diamond studs, the Bella Stud becomes the first earring specifically designed and standardized for the cheerleaders’ famous Western-inspired uniform.Kendra Scott said the collaboration carries special meaning because of the shared Texas heritage between both brands.“As a Texas-founded company, this collaboration is especially meaningful because it brings together two iconic brands with deep roots in our home state.”..She added:“I have always believed that sports create a sense of belonging. We designed this collection to elevate how fans express their team pride.”..Speaking specifically about the Bella Stud earrings, Scott explained why they were chosen to become part of the cheerleaders’ signature look.“The Bella Stud is classic and versatile. As designers, we know the most iconic pieces stand the test of time. The Dallas Cowboys uniform is one of them, a symbol of heritage, confidence and American style.”..The earrings will officially make their on-field debut when the Cowboys host their first home game of the season on Sept. 20.
Kendra Scott expands the Dallas Cowboys Cheerleaders collection
The new collaboration extends well beyond earrings, offering fans a complete collection inspired by football, Texas culture and the Dallas Cowboys’ identity.Among the featured pieces is the Cassidy Silver Enamel Statement Necklace, which combines a paperclip chain with a bold enamel and mother-of-pearl star centerpiece. The collection also includes the Elton Silver Star Cuff Bracelet, decorated with engraved star details, and the Elisa Silver Dallas Multi Strand Necklace, which features a hidden “Dallas” engraving on the reverse side.Scott believes the collection allows fans to wear team-inspired jewelry outside the stadium as easily as on game day.“Designed with signature team colors and elevated details, the styles offer a modern take on game day style.”She continued:“The line transitions effortlessly from the stadium to everyday street style, allowing fans to celebrate every moment of the season with confidence.”The launch campaign features Dallas Cowboys Cheerleaders Allison Khong, Camille Sturdivant, Jenna Waller and Kylie Dickson, whose popularity has grown through Netflix’s America’s Sweethearts: Dallas Cowboys Cheerleaders.With the Bella Stud earrings now becoming an official part of the uniform, the collaboration marks another milestone in the cheerleaders’ long history while giving supporters an opportunity to own pieces directly inspired by one of professional sports’ most recognizable brands.
