Canada Life names Rhian Littlewood as BPA Strategic Delivery Director

Canada Life, a provider of life insurance, pension and investment solutions, has appointed Rhian Littlewood as Director of Strategic Delivery for Bulk Purchased Annuities (BPA), effective April 7, 2026.

In this role, Littlewood will support the continued expansion of the company’s BPA business. She will join the BPA senior leadership team and report to BPA Managing Director Shreyas Sridhar.

Littlewood joins Standard Life from his role as head of liquidity management. During her tenure, she played a key role in BPA pricing, proposal development and strategy execution. Prior to this, she worked at Aon, advising on some of the most significant and complex block annuity transactions in the UK.

In her new role, Littlewood will lead a program of strategic initiatives designed to grow Canada Life’s BPA business.

Sridhar commented: “I am delighted to welcome Rhian to the Canada Life team and I look forward to the impact she will have as we continue to build momentum in the BPA business. Rhian brings unique business acumen, leadership skills, technical depth and market insights and will play a key role in helping us deliver on our ambitious strategy.”

Littlewood added: “I am delighted to be joining the Canada Life team at an exciting time in the risk transfer market and at a critical time in Canada Life’s strategic plan. I look forward to working with a very talented team to deliver on the growth trajectory of the business.”

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