Over the last few decades, the world of sex toys has exploded. Whereas there used to be just a few reliable models (rabbits and wands, I’m talking about you) here are now probably millions.
As someone who’s been writing about sex toys for the last few years, I’ll never forget the overwhelm I felt when I bought my very first vibrator at 18. Even a brief visit to the likes of Lovehoney or Ann Summers is overwhelming at best.
Now, I make it my mission to make it as easy as possible for beginners find a new bedmate.
But whenever I think I’ve conquered the sex toy world, it continues to surprise me.
There’s no where else in the world you feel more like you’re drowning in a sea of vibrators than a sex toy trade fair.
This week, I visited EroFame, a leading international trade convention for the sex toy industry, so as you can imagine, there are sex toys from all over the world there.
This was my second, and while there was plenty there that I’d seen before, there were also more new toys than I could count.
If you’re in the market for a new sex toy, this what you need to know right now. Strap in, because Toto, we’re not in wand and rabbit land anymore.
Known for bringing an eye for design to the male sex toy industry, everything Tenga brings out blends visuals with practicality.
Its latest venture is this new male masturbator, which is filled with lumps and bumps that engulf your member from all sides.
This one provides intense stimulation that can be boosted thanks to the addition of pressure pads, but the toy also comes in a more gentle version.
Its selling point, though, is that it flips open like this to make it easier to clean, so you don’t have to fuss around with taking the inner sleeve out, flipping it inside out, and leaving it out to dry. Top tip: it also means you can easily slather lube along its entire length.
Ever since the Rose toy made suction the new it-girl of the sex tech world back in 2020, we’ve seen suction technology delivered through every kind of tiny mouth you can think of: seriously, a peach, a strawberry, and even a mochi.
But that’s not for everyone – not least of all because a smaller mouth means you come, well, way too quickly.
That’s why Svakom has made this bestselling app-controlled suction toy with a wider mouth than most, meaning it’s great for trans folk or those with sensitive clits, and it brings blood flow to the entire vulva area rather than just the clit, for full-body orgasms.
But it’s not just suction it offers: Clitty also comes with a tongue that rotates, so you’ll be purring to the max (purrmaxxing, if you will).
Alternative to Clitty:
Remember when the best you had was a pillow to hump? Yeah, well this is that, but on a whole other level.
EroFame was filled with grinding pads, like this one from Vibepad, which is loaded with two separately controlled motors: one for your vagina and one for your anus, so you can ride your way to blended orgasm in no time.
We-Vibe has also just launched a double-sided couples’ grinding toy, with a ridged surface for a penis on one side, and a tip for a clitoris at the end.
Thrusting toys were all over EroFame, and while a thrusting rocking saddle cowgirl machine might not be for everyone, if you’re in the market to try a thrusting toy, this one from ROMP is probably the most accessible.
Firstly, it’s pink and shiny, and secondly it comes with a strong suction base so you can stick it to any surface to enjoy its six speeds and four thrusting patterns hands-free.
Fantasy, everywhere
It’s no secret that we’re desperate to escape reality, so of course our penchant for fantasy has made its way into the sex toy realm.
If you haven’t already read my round up of the best fantasy sex toys, allow me introduce these fierce figures.
Whether you want to feel like you’re being humped by a sea serpent, or penetrate deep into your insides with a 16 inch eel (for real) there’s a fantasy toy out there for everyone, and you could absolutely not move for fantasy toys at EroFame.
Rabbits get an upgrade
You know what they say: if it ain’t broke, don’t fix it. Or at least, if it’s ain’t broke, add a suction head, flicking tongue, or twisting thrust, and you’re golden.
While everyone might have had a plain old rabbit, this year they’ve had even more bells and whistles added on than you could imagine.
Svakom, for example, has created a rabbit with a suction clit had, which can be removed to use as an entirely separate toy.
Meanwhile, there were a ton of extra shafts added on half way down the G-spot shaft, in case two kinds of stimulation at once were not enough for you.
Sometimes bigger is better
Fantasy toys are just one end of the spectrum; on the other end is a real push towards realistic dildos.
Everywhere you looked at EroFame was a sea of ultra-detailed phalluses with veins and skin-textured silicone.
And while they looked like they could’ve come off a real human body, bigger was better. I saw dildos as big as a tree trunk, with ‘foreskin’ that pulled back, and that could squirt – all great news for the schlong lovers out there.
Sex toys as accessories
Earlier this year I wrote about wearable sex toys, and each subsequent month has only proved me right: sex toys were all over runways at fashion week, while EroFame saw a ton of sex toys as accessories splashed about.
My personal faves are the new Womanizer launch, which comes in its very own puffy pouch, along with Crave’s Vesper, and a bedazzled vibrator case.
What are the sex toy trends in 2026?
So there you have it – don’t say I didn’t warn you that there is a sex toy for everyone out there.
From rabbits sprouting new shoots, to wearable sex toys, new launches from Womanizer to Tenga, and even new textures emerging at both the fantasy and realistic ends of the spectrum, the sex toy industry is constantly evolving in 2026.
