Life insurance, pensions and asset management services provider Aegon has nominated Marco Keim to the ASR Supervisory Board
The appointment, which will see Keim succeed Lard Friese as a non-independent member, reflects Aegon’s position as a significant shareholder with an approximately 24% interest in the Dutch insurance company.
Prior to his nomination, Frith announced in December 2025 that he would resign from the position to focus on overseeing the transfer of the global insurance group’s headquarters and legal base to the United States. The change is part of a wider shift in the group’s strategic direction.
Asr shareholders will vote on the proposal at the company’s annual general meeting on May 20, 2026. If the appointment is supported, Keim will join the Supervisory Board immediately following the meeting and serve until early July 2028, in line with the existing agreement governing the relationship between the two companies.
Keim has decades of financial services experience and is considered well-qualified to represent Aegon’s interests. He currently leads the global insurance group’s international operations and serves as a member of its executive committee. His earlier roles include serving as CEO of the Dutch operations after joining Aegon Group in 2008, and leading Zwitserleven.
During his career he also held senior marketing positions and held several regulatory responsibilities, which gave him a broad perspective on the insurance industry, particularly the Dutch insurance industry.
