PRISM, a new managing general agent (MGA) founded by industry veterans and supported by Convex and Efinity Insurance Solutions (EIG), has officially launched in Singapore and Hong Kong and will begin underwriting on 18 December 2025.
According to reports, PRISM will bring new capabilities, technology and expertise to the Asia-Pacific specialty market, combining underwriting talent with technology, data, analytics and high-quality balance sheets to support insurance and reinsurance clients as they seek to reduce risk and increase enterprise value.
From launch, PRISM will cover seaborne cargo, onshore energy, power and renewable energy, with subsequent expansion into facultative property and political violence/terrorism.
PRISM’s executive team includes Bobby Heerasing, Chief Executive Officer and Chief Operating Officer, with over 30 years of experience; Jason Smith, Chief Operating Officer, with thirty years of reinsurance/insurance industry experience; and Sergei Korol, Chief Financial Officer.
As previously stated, Convex is PRISM’s sole strategic underwriting partner, providing capabilities and expertise in underwriting, claims, reserves and portfolio management.
Meanwhile, Efinity Insurance Solutions (EIG) will provide operational, analytical and platform support for PRISM, enabling scalability and efficiency.
Bobby Heerasing, CEO and COO of PRISM, commented: “PRISM is entering the market at a critical time. We are building a legacy-free, technology-enabled MGA that combines underwriting discipline with transparency and long-term value as a capital partner, while providing clients and brokers in Asia Pacific with the new capabilities, strong balance sheet and expertise they need.”
John Potter, head of maritime at Convex, said: “We are delighted to support the launch of Prism. This investment is a perfect example of our strategic approach to supporting an outstanding team with deep expertise and local insight to build a high-quality, technology-enabled distribution platform focused on exceptional customer service. Prism’s differentiated proposition complements Convex’s underwriting ambitions while expanding our reach.”
Maciej Bud-Gusaim, CEO of Efinity Insurance Solutions, added: “PRISM represents the next generation of the MGA platform. By embedding data and technology at the core, we are ensuring efficiency, transparency and scalability for brokers, customers and capacity providers.”
