Snapdeal’s “Kum Mein Dum” Diwali sales will start on October 16th and will last until October 20th. It will bring discounts for daily-use gadgets, kitchenware, home decorations, etc. Snapdeal hopes to provide a more personalized Diwali experience. To this end, it has asked 125,000 participants in 92 cities what they want to buy. In addition, the Snapdeal app now supports eight languages, including Hindi and Telugu, making it easier for customers in non-urban cities to shop.
For the “Kum Mein Dum” Diwali sale, Snapdeal asks users to choose the products they want to buy. The company said in a press release that 42% of more than 125,000 participants chose daily necessities, 38% of users chose kitchenware, followed by home decoration, gifts and clothing. The platform has added more than 10,000 sellers in the past three months and has worked with manufacturers to keep the prices of products lower than last year. It has added 25 new centers to its logistics network and plans to add more in the coming weeks in preparation for Diwali sales.
The e-commerce platform has not yet revealed which items will be discounted and how many discounts shoppers can expect.
Snapdeal will provide discounts on HDFC, Baroda Bank and Ratnakar bank cards, as well as e-wallet discounts offered by companies such as Paytm. Most of Snapdeal’s users are from non-urban cities, and it has also added support for eight languages to its app. The app now has Hindi, Telugu, Tamil, Punjabi, Malayalam, Kannada, Gujarati and Marathi support.
Snapdeal also launched the “Diwali@Home” series, which includes smart solutions for making snacks, sweets and candies at home. Lighting, decoration, perfume and furniture have also received additional attention. The company will also open dedicated themed electronic stores for Navratri, Karva Chauth, Dhanteras, etc. to provide a better holiday shopping experience.
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