YouTube’s new terms of service mean that it can place ads on channels that are not part of the YouTube partner program. The video streaming platform owned by Google brought new changes through the update of its terms of service, which were initially applicable in the United States, but will be applicable in all regions by the end of next year. According to the new terms, if YouTube is not part of the YouTube partner program, YouTube will not pay any share of its revenue to creators for advertising.

As explained in the forum post, YouTube has added a new section to its Terms of Service: Monetization Rights to highlight that it will start advertising on videos that are not part of the YouTube partner program.

YouTube usually allocates a portion of its revenue from advertising to creators who belong to its partner program. However, under the new rules, it will not pay small creators who use its channels to advertise.

Creators must have at least 4,000 public viewing hours in the past 12 months, and must have more than 1,000 subscribers on their channel to be eligible for the YouTube Partner Program. This essentially helps monetize video, which is not the case for all small, unqualified creators.

Before the latest update, YouTube will only place ads on videos of channels that are not eligible for the partner program under special circumstances, such as whether the channel was previously a member of the program or has been recorded through the tag under the monetization copyright statement.

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Content creators on YouTube unhappy There is a new move. This is very effective because the website does not provide any share of the revenue generated by its ads on small channels.

YouTube has not provided any details about the number of creators affected by the new rules. However, it did mention in its forum post that the change will initially be implemented on “a limited number of videos” and will be limited to creators in the United States. Ads will also only be placed on videos that meet YouTube’s ad-friendly guidelines and will not contain “inappropriate” language, violence or adult content.

In addition to focusing on monetization updates, YouTube also updated its language for collecting user data. It added the word “face” to the information that it does not allow to collect from its services. The company stated that it wants to specify user data that cannot be collected after using the new update.


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