YouTube is testing a new feature that allows users to purchase products they see in videos directly from the platform. Viewers will be able to discover and purchase featured products in selected YouTube videos. This feature is currently being tested by the video streaming platform, and a few users in the United States have tested it on Android, iOS and the Web. Selected creators participating in this trial can add certain products to their videos, which can be purchased via the shopping bag icon.

The Google-owned company has shared details about the new feature being tested on the Google support page. YouTube said that this feature will allow viewers to obtain information and purchase options about the products they see in the video. The platform said it is working with selected creators of the pilot.

Viewers can view the list of featured products by clicking the shopping bag icon in the lower left corner of some videos. They can browse the page of each product from here, where you can find more information, related videos, and options for purchasing the product.

YouTube started showing Google Shopping ads to users six years ago, trying to become a digital storefront. Ads allow users to shop directly through video.

Bloomberg reported in October 2020 that YouTube began to require creators to use YouTube software to tag and track featured products in videos. According to the report, the data will be linked to Google’s shopping tools and analysis. According to the report, a YouTube spokesperson has confirmed that the platform is using a limited number of video channel testing features, and creators will have control over the displayed products.

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YouTube’s latest trial run seems to be an extension of this idea. Over time, YouTube may introduce this feature to more users.

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