The head of the platform said on Tuesday that YouTube shorts-a quick clip of a video-sharing site designed to compete with TikTok-attracted 3.5 billion views a day during its beta test in India.

Susan Wojcikci clarified this feature in a note, listing her priority tasks in 2021.

“So far, the videos in our new shorts player can help people all over the world watch short videos on YouTube, with 3.5 billion views every day!” she said.

“We look forward to expanding shorts to more markets this year.”

Google’s subsidiary YouTube introduced shorts in mid-September and described the videos as “a new way to express yourself in 15 seconds or less.”

This feature is directly integrated into the existing YouTube interface and is currently only available as part of the development work in India.

This new format is seen as a way for Google to compete with TikTok, the Z favorite, the company currently has 700 million users worldwide.

Former President Donald Trump threatened to ban American TikTok (TikTok owned by Chinese ByteDance) from the United States because he accused the company of espionage on behalf of Beijing without formal evidence.

Facebook-owned Instagram responded to the popularity of TikTok with its own short video format Reels last August.

In November, Snapchat launched Spotlight, a public feed of user-generated content.

Will WhatsApp’s new privacy policy end your privacy? We discussed this on the weekly technical podcast Orbital, you can subscribe via Apple Podcast, Google Podcast or RSS, download the episode, or click the play button below.

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