Even in India, Christmas movies are an enduring tradition, but what makes this type of movie so popular? As we grow older, we may eliminate fairy tales, but return to Christmas movies year after year. India has not boasted all kinds of original Christmas-themed content, but this has not stopped viewers from flocking to OTT platforms, nor has it stopped viewers from returning to TV to watch these movies. Escape from reality will attract viewers to watch these “holiday” movies, or more?
The easy-to-follow plot lines, the familiar ups and downs, the clumsiness of mistletoe, the snow-covered trench coat and the characters that feel gracious (even if our lives are no different) invite me to spend a few hours watching them on screen year after year. There is no difference between a Christmas-themed movie and reality here. For those who have no obvious connection to the holiday season, Christmas in our city means strolling through the bright alleys of Bandra or staring at the over-decorated Christmas tree in the shopping center.However, these movies are comforting and equivalent to hits firewood On a cold night.
Maybe it’s because, as every good MBA marketing strategist will tell you, attracting emotion is important. The producer of the Christmas movie cracked the formula of this right. What makes these movies so popular? It may be because they pay less attention to Christmas and religion, but pay more attention to warmth, love and sharing; our most cherished feelings, and spend a lot of lives to chase.
The themes of kindness, dedication, love and family obscured all the other content in the Christmas movies, even the huge Christmas tree that appears in every movie. No role in these movies can be redeemed, love can find a way out for everyone, even the 14th century knight has time to travel to 2019-among the knights before Christmas.
It may be easy to classify Christmas movies as rom-com, but for some people, the genre is different. Manya Sinha, a 22-year-old student in Chandigarh, said: “The difference between them and rom-coms is that Christmas is the driving force of these movies. For me, everything else is secondary.”
“Gifts, joy, lights, carols, and the fact that most of them are displayed on winter nights – everything in the movie feels so warm. Christmas is not big in my house, so I like to live a holiday life through The role in the movie,” Sinha added.
Researcher S. Brent Plate pointed out in a research paper on religion and film and a subsequent article by Business Insider that it is not just escapism that makes these films so popular. They can also see a world.
If there was time to believe in a better world, it is now. Perhaps this is why I have been more inclined to rom-coms in the past few months than ever before. It’s nice to get lost in a world far away from myself, but it’s better to revisit a familiar world where I know the characters and can safely predict the ups and downs. Although escapism may not be the only factor in Christmas movies, it is undoubtedly a factor that cannot be ignored. Who doesn’t need a respite from the news, especially in 2020?
For some people, a Christmas-themed movie is about performance. Shauna James, a 22-year-old journalist, watched these movies enthusiastically, even though it seemed a bit clichéd. They portrayed a part of her childhood that she believes most Indian films ignore. “These films have been Westernized, but they are still more important to me than Diwali-centric films. In India, we don’t have any mainstream Christmas films, which is a shame.”
James has something to do with the Christmas traditions reflected in the movie-raising the tree, celebrating Christmas Eve, and of course, opening gifts the next day. For her, movies are also the source of nostalgia for childhood-she and her extended family have seen people like “Alone” and they have the same life experience as Christmas.
I have watched the replay of “Returning Home” on TV in the past. This is a Christmas padlock in school, where we inevitably only eat snacks on chips and decorate trees. Now it has evolved into the best with me. Friends watching junk Christmas movie show parties on Netflix, cheap secret Santa Claus and lots of plum cakes
But this has nothing to do with the relevance of all audiences, or even the strong connection of the festival. “They are not related-but they are interesting, they are rom-coms, which ensure that good movies are made. These movies make up for the lack of Christmas holiday celebrations in my life,” said Ashna Babani, a nutritionist in Mumbai.
The Christmas-themed move is closely related to Hallmark, so it is often called a Hallmark movie. According to a report by the New York Times last year, since 2017, the number of annual Christmas movies on the Hallmark channel has increased by 20%, while Netflix has doubled its number of movies at the same time. A quick search on Netflix will prove the same, you don’t even have to spell “Christmas”. After searching, 45 bizarre Christmas-themed titles will pop up. In addition, Netflix also recommends users to explore and “Holiday Favorites”, “Romantic Christmas Movies”, “Feel Good Christmas Movies”, “Christmas Children and Families” Movie”, and more.
In fact, there is a “holiday movie world” on the streaming platform, which is an interconnected world of original Christmas-themed movies that are linked to each other.Streaming service Explanation, With detailed graphics that illustrate how movies are connected to each other without creating a Netflix Holiday Holiday Universe. It started when the producer wanted to show the movie in the 2018 “Holiday Calendar” and chose “Christmas Inheritance” (2017). These characters can not only watch each other on TV in different Netflix movies, but also establish contact with Aldovia, the background of the “Christmas Prince” movie. Aldovia is also featured in “The Knight Before Christmas” and is close to the country’s Bell Grevia. In the “Princess Switch”.
The lines between these films are clearly blurred-not just because they are connected to Aldovia or Vanessa Hudgens. There are too many similar movies exploring the same subject in different robes, and it takes a few seconds to recall the main plot. I may not remember the main difference between “Christmas Prince” and “Princess Switch”, but I do remember the warmth they left me-even if only for a few minutes. Fortunately, the title can be a good indicator of the exact meaning of the movie.
Track Santa online with a little help from Google and NORAD
It’s not surprising that Christmas is a lucrative market that everyone wants. In addition to the usual merchandise, the marketing of a Christmas movie in the United States (other places?) is also eye-catching. Karen Schaler held a camp in the luxury resort of Scottsdale, Arizona, bringing her vacation movie and novel “Christmas Camp” to life, and promised vacation-themed activities. Starting at US$259 (approximately 19,100 rupees) per night, Schaller advertises “A Christmas Camp for Adults”, and Schaller also wrote the more popular film “The Prince of Christmas”.
Christmas-themed movies are ideal examples of movies that feel good. Apart from other types of twists and turns, these movies are oasis for endorphins. There used to be a film festival in California to commemorate feeling good and happy movies. The Feel Good Film Festival (FGFF), also known as the Sunflower Film Festival, was held every year in Hollywood from 2008 to 2012. The film festival showcased feature films, scripts, short films and films of students with positive themes and happy endings. FGFF even has a yellow carpet entrance!
Like many other content, sometimes you end up thinking of the mental state you are in when you watch the movie, and how the movie feels, rather than the plot. Shweta Sunny, 23, is currently studying fashion in London and recalls watching Malayalam Christmas movies with his family after lunch on Christmas Day. She said: “It’s the sense of belonging and how the movie blends them together.”
Christmas in Mumbai (or any other city in India) may be different from Paris or New York, but we learn to adapt and adjust the knowledge learned through Christmas movies and folktales to establish our own traditions. I have watched the replay of “Alone” on TV in the past. This is a Christmas padlock in school, where we all inevitably only snack on chips and decorate the tree. Now it has evolved into watching a junk Christmas movie ( Holidate, I’m looking at me) and my best friend on Netflix Party, a Santa Claus with a secret budget, and a lot of plum cakes, for me. Traditions are constantly evolving, and sometimes our way of watching movies is also evolving.
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