Walmart announced the privileges of its new membership program Walmart Plus on Tuesday, which will provide subscribers with unlimited free shipping, fuel discounts and no checkout routes.
Wal-Mart’s new membership plan is touted as a competitor to Amazon’s Prime subscription service, with an annual cost of US$98 (approximately Rs 7,200) and a monthly cost of US$12.95 (approximately Rs 1,000). It will be open to all US customers on September 15.
Amazon Prime provides American shoppers with fast delivery, streaming video and other services, which cost US$119 (approximately Rs 8,677) per year and US$12.99 (approximately Rs 1,000) per month.
Jeanne Whiteside, Wal-Mart’s chief customer officer, said: “We are a company dedicated to meeting customer needs. “We designed this program as their ultimate life hacker. “
Whiteside said the service is designed to attract new customers and transform existing customers into more loyal shoppers.
Members can deliver more than 160,000 items from toys to groceries on the same day. To be eligible, the order must be at least $35 USD (approximately Rs 2,600).
Wal-Mart already offers a similar service called “Unlimited Delivery”, which allows an unlimited number of deliveries, with annual or monthly charges. Members of this service will automatically become Walmart Plus members.
The Bentonville, Arkansas-based retailer also invested in curbside pick-up, next- and two-day delivery services.
Using the Walmart app, Walmart Plus members will be able to scan purchased items during shopping and payment without having to wait in line. In addition, members can save up to 5 cents (about 37 rupees) per gallon of gas at nearly 2,000 Wal-Mart, Murphy and Murphy Express gas stations in the United States.
Wal-Mart said on Thursday that it is bidding with Microsoft for the assets of social media company TikTok in the United States, and it is also seeking to expand its advertising business.
© Thomson Reuters 2020
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