According to the British creator, the world’s first fully virtual art museum will open next month, hoping to bring masterpieces to anyone in the world via the Internet.
The Virtual Online Art Museum (VOMA) will exhibit works of art from famous museums, such as the Musée d’Orsay in Paris and the Metropolitan Museum of Art in New York, as well as digital-only original works, said Stuart Simpur, the author of the project.
Semple said: “The point of art is to exchange and share ideas… (but) many people can’t go to museums.” His large public projects include the release of thousands of smiling faces over London, Moscow and Milan.
He told Thomson Reuters over the phone that he said: “This is a way to make it easier to use.”
The new coronavirus pandemic has forced almost all museums in the world to close this year. Some of them reopened in a relatively short period of time to a smaller number of visitors wearing masks, while others may never reopen. Especially in developing countries.
Admission to VOMA will be free, and its founder hopes to help attract a wide variety of artworks when many artworks are censored for their links to slavery and colonialism and racial inequality in the world. Audience.
VOMA curator and London art dealer Lee Cavaliere said: “The art world is very biased towards white audiences because of the way the system works.”
“Basically New York, London, Paris and Hong Kong. So this is an opportunity to break with tradition.”
Semple said that although virtual travel has soared during the lock-in period, users usually feel that they are looking at “stitched photos” rather than walking into an art gallery. This is something VOMA aims to change.
He said that the museum is located in a digital building, and visitors can freely walk around its grounds and galleries, use high-resolution 3D images to admire artworks up close, read comments left by others and chat with friends.
Special software developed using the opinions of architects, computer-generated image (CGI) designers and game experts to create an immersive interactive experience.
Outside, the seasons, weather and time change, which affects the light inside. Therefore, visitors may see this artwork on a cold and rainy morning or a starry summer night.
Cavalière said: “It is important to root this experience in the real world. I have seen that digital art experiences are useless because they feel too scattered and somewhat alienated.”
He said that operating a space that does not actually exist can provide additional flexibility because staff can easily add rooms as needed, and accommodating a 10-meter-high sculpture is not a logistical nightmare.
Semple added that you can also burn the entire place, just like Kenyan-born multimedia artist Phoebe Boswell plans to do in his museum’s first digital-first works.
© Thomson Reuters 2020
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