Vi (Vodafone Idea) announced on Monday that it has partnered with Hungama Digital Media Entertainment to launch its advanced video-on-demand (PVoD) service on the Vi Movies and TV app. Through the new cooperation, Vi subscribers can rent movies for 48 hours. The Vi Movies & TV app also has the option to project movies to the big screen. This means that in addition to watching movies in a pay-per-view mode on smartphones, Vi customers can also watch their favorite programs on TV.
As a result of the latest development, telecom subscribers on the Vi network will have access to more than 380 movies. These include one of the most popular science fiction films in 2020, “Tenet”, which was released in theaters worldwide in August and arrived in India in December.
In addition to the highly acclaimed English film titles, the PVoD service provided by Vi and Hungama will also bring movies in three Indian languages (Hindi, Tamil and Telugu). Tenet and other popular movies in 2020 will be on sale in Rs. 120 lasts for 48 hours. However, other movies are priced at Rs. 60
Some of the movies available through the partnership will include “Aquaman”, “Birds of Prey”, “Joker” and “Scoob! “, as well as Tenet and other well-known names.
The PVoD model will be provided with existing entertainment products in the Vi Movies and TV application. However, unlike the latest models, these products are available for free based on the recharge package or post-paid plan selected by Vi customers.
With the opening up of economic and entertainment services, new content consumption models are emerging, allowing users to watch individual content at a specific price. Our innovative and partner-led content strategy has helped us adopt a telecom-first approach to content monetization in this untapped market. “We look forward to working with like-minded partners such as Hungama Digital to expand this market segment.”
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