Twitter said on Monday that Twitter will open its first African office in Ghana because the social media company is seeking to enter some of the fastest-growing markets in the world.
Data from the network analysis company StatCounter shows that Africa is an underdeveloped region for technology companies. The per capita Internet usage rate is about 39%, compared with the world average of 59%. However, this is due to the expansion of mobile broadband networks and affordable phones. A number is increasing every year.
Twitter said: “We must be more immersed in the rich and vibrant communities that drive the conversations that take place every day across the African continent.” In a statement.
Twitter lags behind its biggest competitor, Facebook, which opened its first African office in Johannesburg in 2015 and plans to open a second office in Lagos this year. The company reached an agreement with African telecommunications giants in 2020 to build one of the largest submarine cable networks in the world.
StatCounter data shows that as of March 2021, nearly 59% of African Internet users have Facebook accounts, compared with 11.75% on Twitter.
Twitter’s move has been welcomed in Ghana, which has become a hub for African start-ups, along with the technology leaders on the African continent, South Africa and Nigeria.
The President of Ghana, Nana Akufo-Addo (Nana Akufo-Addo) said: “This is the beginning of a beautiful partnership between Twitter and Ghana.” Tweet On Monday, Ghana’s presence is critical to the development of Ghana’s technology industry.
Thomson Reuters 2021 ©
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