Twitter said on Tuesday that it is buying Scroll and its ad-free news app to strengthen its upcoming subscription service and provide funding to the news industry in the process.
The global one-to-many messaging platform did not disclose how much it paid for Scroll, which has the Nuzzel app.
Mike Park, Twitter product manager, said: “As we build and shape future subscription services on Twitter, Scroll will become an important addition to our subscription services.” Blog post.
The US-based Scroll confirmed the acquisition and apologized to users because it will be integrated into Twitter subscriptions later this year, so it will enter a private Beta mode.
CEO Tony Haile said in a blog post: “Scrolling is at the core of the publisher and platform alliance, building a new user experience model to sustainably fund the news industry.”
“At its core is simple membership, which enables people to fund websites they like without having to deal with ads and trackers they don’t like.”
Subscribers can visit a range of websites, such as The Atlantic, The Verge, and USA Today, for news coverage, “no ads, no trackers to dodge, and no clickbait remixes,” according to Scroll.
The news publisher gained attention and money in the process.
“As a Twitter subscriber, pictures can access advanced features. You can easily read articles from your favorite news media, and you can also read writers’ newsletters from Revue. Part of the subscription will be borne by the publishers and writers who create the content. “.
Twitter has been working hard to create ways to make money from its services without interrupting the real-time stream of posts that has always been its defining feature.
Twitter announced lower-than-expected earnings last week and disappointing user growth.
The key figure of “Average Daily Active Users” was lower than expected, at 199 million, an increase of 20% over the same period last year.
Although Twitter has become an important forum for policy debate, it has been trying to surpass its core audience of celebrities, journalists, and political leaders.
CEO Jack Dorsey said on the earnings call: “People turn to Twitter to see and talk about what’s going on. We are helping them find their interests faster, while enabling them to follow and participate in the conversation. It becomes easier.”
Despite Twitter’s efforts to become a platform for political discussions, it still faces challenges in dealing with misinformation and abusive content.