On Wednesday, a non-fungible token (NFT) platform called Autograph co-founded by Super Bowl champion Tom Brady announced a strategic partnership with Draftkings and Lionsgate. Draftkings Inc. also revealed on Wednesday that the listed company is launching an NFT market dedicated to NFT digital collectibles.
Tom Brady’s autograph brings a star-studded lineup, and signs an agreement with Lionsgate and Draftkings
Autograph is an NFT platform that aims to integrate iconic and well-known brands in the fields of sports, entertainment, and culture into the digital collectible experience. Seven-time Super Bowl champion Tom Brady co-founded the project in Los Angeles, which was announced in mid-April.
Brady recently expressed his appreciation for Bitcoin, and he and his wife, Brazilian model Gisele Bündchen, recently signed a long-term agreement with the cryptocurrency exchange FTX. On July 21, Autograph revealed that the company has partnered with entertainment company Lionsgate (NYSE: LGF.A, LGF.B) and digital sports company Draftkings Inc. (NASDAQ: DKNG).
Derek Jeter, Naomi Osaka, Tony Hawk, Tiger Woods and Wayne Gretzky are the founding partners of Autograph, and popular athletes have also signed a multi-year exclusive NFT agreement with the company.
Draftkings launches NFT market, Lionsgate introduces iconic NFT movie collection
In another announcement, Draftkings announced the launch of its own digital collectibles ecosystem, which will provide NFT drops and secondary market transactions.
Draftkings will support Autograph’s official lineup of non-homogeneous token assets. All officially authorized Autograph NFT content related to sports will be distributed through the upcoming Draftkings Marketplace. Dillon Rosenblatt, co-founder and CEO of Autograph, stated that the company aims to provide users with digital value.
Rosenblatt said in a statement: “The autograph is to work hand in hand with our partners to jointly produce exclusive digital collections and experiences that can’t be found anywhere else, bringing users closer to the world’s most legendary Sports and entertainment icon.”
Lionsgate will launch Autograph’s entertainment vertical series NFT, which will show famous TV shows and iconic movies. Initially, Autograph and Lionsgate will focus on franchises such as “Dirty Dancing”, “Mad Men”, “John Wick”, “The Hunger Games” and “Twilight”.
“NFT provides a huge opportunity for building experiences in the mixed reality world,” said Jenefer Brown, executive vice president and head of Lionsgate Global Live. “Deepen user participation and interaction, and build a community for our hundreds of millions of global consumers to create a unique digital collection, and Autograph is the best destination for this discovery.”
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Image Source: Shutterstock, Pixabay, Wikimedia Commons, Lionsgate,
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