Short video sharing app TikTok said on Monday that it has signed an agreement with Sony Music Entertainment, which will give all users access to Sony’s music collections, including Beyoncé, Martin Garricks, and Harris. Thales and other global artists.
This transaction will enable Sony Music to use TikTok’s platform (the platform is the birthplace of multiple viral Internet trends), and emerging artists quickly attract fans on this platform to promote the development of their artists.
TikTok said in the announcement that the creator community of the social media platform will have access to current hits, newly released works, iconic classics, emerging favorites and various types of blockbusters. TikTok and Sony Music will also work together to promote a higher level of user personalization and creativity on the video platform. TikTok will also work together to create opportunities for fan interaction with leading singers from music record companies.
Ole Obermann, TikTok’s global music director, said: “Especially in this period, when the artist community is facing the challenge of finding new ways to attract fans, we are committed to doing this together.”
The partnership comes a day after the U.S. Department of Commerce stated that it will “resolutely defend” an executive order that aims to prohibit transactions with China-owned TikTok.
TikTok signed a similar agreement with the British non-profit organization Merlin earlier this year to expand its music library, and in July established a multi-year partnership with Paris-based Believe (a music platform for independent artists).
© Thomson Reuters 2020
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