China-owned short video sharing app TikTok has been given a month to respond to multiple complaints from EU consumer groups alleging that it violated EU consumer laws and allegedly failed to protect children from hidden advertisements and inappropriate Violation of content.

TikTok is owned by China’s ByteDance, and it has developed rapidly around the world, especially among young people. However, many incidents have raised concerns about their privacy and security policies.

The European Commission said on Friday that it had initiated a formal dialogue with TikTok and national consumer groups to review the company’s business practices and policies.

Didier Reynders, European Commissioner for Justice, said that the greater digitization brought about by the COVID-19 pandemic has brought new risks, especially for vulnerable consumers.

He said in a statement: “In the European Union, disguised advertisements (such as advertisements in video banners) targeting children and minors are prohibited.”

TikTok said it will discuss the recent measures taken by the Irish Consumer Protection Commission and the Swedish Consumer Authority. Both agencies are leading the negotiations.

The company said in a statement: “We have taken many measures to protect our young users, including setting all accounts under the age of 16 to be private by default and banning them from accessing direct messages.”

“In addition, users under the age of 18 cannot purchase, send or receive virtual gifts. We have strict policies prohibiting advertisements from directly attracting users who have not obtained digital consent.”

Thomson Reuters 2021 ©

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