India’s technology minister said on Thursday that video streaming services must be “responsible” for their shows and movies, defending the regulations that were introduced last month to regulate such content.
India has strengthened its control over social media companies such as Facebook and Twitter. The rule is called the “Intermediary Code and Digital Media Ethics Code,” and it also requires companies such as Netflix and Amazon’s Prime Video to classify content according to the age of the viewer.
These regulations are made when digital media or OTT (OTT) platforms such as Amazon Prime Video and Netflix are facing complaints from India about obscene content or harming religious sentiment. OTT provides content directly to viewers through the Internet.
In the most high-profile case of this kind, the police questioned an Amazon Prime Video executive for hours on a show suspected of harming religious beliefs last month. Amazon was also forced to apologize.
Indian Minister of Technology Ravi Shankar Prasad (Ravi Shankar Prasad) said on Thursday that if companies have the right to create content, other companies have the right to lodge a complaint.
India’s new regulations require technology companies, including video streaming giants, to establish grievance mechanisms and appoint new executives to coordinate with law enforcement agencies.
This three-tier grievance resolution system starts with the self-regulation of the content platform and ends with a government-appointed group led by government departments.
Prasad said: “India is tolerant and will continue to be tolerant.” “But the limits of tolerance and tolerance standards should not be based on judgments about the freedom of creation or abuse of specific producers on OTT platforms.”
Thomson Reuters 2021 ©
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