On Thursday, the McLaren team announced that the British racing team had selected Tezos as the organization’s official partner in the IndyCar series, Formula One racing and e-sports. Tezo will create a non-fungible token (NFT) platform for McLaren Racing to showcase the motorsport group’s world-class drivers and “outstanding racing tradition.”
McLaren and Tezos team up to build an NFT platform
The non-fungible token (NFT) economy has exploded, and world-renowned automakers and racing teams are joining this initiative. This week, German automaker Porsche revealed that it will launch an NFT card asset called “Fanzone”. Now, the McLaren team announced that it will establish a multi-year technical partnership with Tezos, which also focuses on the NFT field.
The racing team at the McLaren Technology Center in Woking, Surrey, England, explained that Tezos and McLaren will innovate in the NFT industry. “Tezos and McLaren Racing have jointly created a unique fan-centric NFT platform, which is an innovative step in an exciting and fast-growing industry,” said Lindsey Eckhouse, director of licensing, e-commerce and e-sports at McLaren Racing.
Tezos will also assist the McLaren Racing demonstration as a partner of the McLaren Shadow e-sports team. The partnership will enable the Tezos brand to be showcased in the Arrow McLaren SP team and McLaren Formula One.
“At McLaren, we are known for putting fans at the core of everything we do. This is another partnership that allows us to enter a space where fans can own a key part of our team,” Eck House added.
Since F1’s Red Bull Racing Honda team signed an NFT agreement with Tezos last month, this is not the first encounter between Tezos and a Formula One car. The cooperation announcement stated that Tezos will help Red Bull Racing produce irreplaceable tokens.
Hubertus Thonhauser, Chairman of the Tezos Foundation, explained on Thursday: “McLaren Racing has one of the oldest and most outstanding heritage in the racing world, and we are delighted that they have chosen to bring it to the Tezos blockchain through their NFT fan participation platform. In.”.
What do you think of the partnership between McLaren Racing and Tezos to launch the NFT platform? Please tell us your thoughts on this topic in the comments section below.
Image Source: Shutterstock, Pixabay, Wiki Commons, McLaren Racing Co., Ltd.,
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