Specialty Program Group LLC (SPG), a specialty insurance platform, has launched SPG Life & Annuity, unifying its life insurance and annuity distribution businesses under one national platform.
AgencyONE, Broker Services Marketing Group (BSMG) and Business Underwriters Associates (BUA) will now operate under the SPG Life & Annuity umbrella.
The platform combines long-standing industry relationships, carrier partnerships and technology expertise, enhanced by shared resources, coordinated leadership and national scale.
The integration reflects SPG’s continued transformation from a network of specialty brands to a fully integrated specialty platform, simplifying its market presence and expanding its reach of niche life and annuity solutions.
“This move is not about changing what works, but about enhancing it,” said Chris Treanor, CEO and President of SPG. “By bringing our life and annuity businesses under a unified platform, we are creating greater clarity in the marketplace and expanding access to the depth of expertise and carrier relationships that define SPG. SPG Life and Annuities reflects how we continue to evolve into a fully integrated specialty platform.”
Jason Lea, CEO of SPG Life and Annuities, added: “This launch is designed to expand on the foundations of our business’s success, including strong relationships, technical depth and commitment to service. By operating as a unified platform, we are better able to support larger cases, expand advanced market capabilities and provide advisors with seamless access to the solutions they need.”
In September 2025, SPG consolidated its wholesale operations into one division: SPG Wholesale.