The world’s largest subscription-based video streaming service announced on Tuesday that Netflix is ​​redesigning the “children” profile to make it more character-driven and further enrich its discoveries. As you can see in the cover photo above, the highlighted Netflix Kids title-called “My Favorite”-is accompanied by a character from a related series or movie. For those who are worried about Netflix using the new tray to promote its original products, Netflix said that although the “My Favorites” section will be personalized like all other sections, it will not be used to make recommendations.

This means that the title will only be extracted from your viewing history. Your child must watch a TV show or movie at least once before it can be displayed in “My Favorites”-the tray will be glued to the top of each profile, so this will be the first time the child logs in to them Something Netflix profile. This separates the Netflix Kids profile from the adult profile, and it still looks the same to this day.

The new Netflix Kids redesign will launch on Tuesday in living rooms and TV devices worldwide. Netflix will begin testing character-driven UI on tablets and smartphones in the next few months.

Netflix Kids profile old design

This is also what an adult Netflix profile looks like
Image source: Netflix

Netflix’s children and family product manager Michelle Parsons said in a prepared statement: “Every family is different, every child is different, and we’ve been working hard to improve the Netflix experience to reflect this.” “Today, We are actually on the moon, sharing information about our redesigned children on TV, which makes it easier and more interesting for children to interact with their favorite characters, shows or movies.”

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In the past year, Netflix has been slowly improving its children’s products. In December of last year, it started sending out “Child Activity Report” emails to let parents know what their children are watching, help them understand the topics and roles that interest them most, and even make cunning suggestions. In case parents want to hide a single title, they can do so, because the feature was launched in April last year.


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