Amazon’s video game live broadcast platform Twitch said on Thursday that top computer game player Ninja returned to the platform after switching to Microsoft’s live broadcast service Mixer for more than a year.
Tyler Blevins is known as Ninja. Millions of people have become the star of the fighting emperor Fortnite, and he is one of the most watched computer game players in the world.
Microsoft acquired Mixer in 2016, hoping to attract millions of paid subscribers who want to watch their favorite players live broadcasts of popular games like Call of Duty and Grand Theft Auto.
The video game industry has benefited a lot from the COVID-19 pandemic. People play more games at home and purchase virtual game content across platforms. Sales in June increased by 26% to US$1.2 billion (approximately 881.5 billion rupees). According to research firm NPD, this is the highest expenditure since June.
Mixer, who booked “Ninja” last year, has been working hard to get rid of the shadow of the market leader Twitch, despite the rapid growth of online streaming audiences under the coronavirus lockdown. Microsoft’s Xbox division decided to close the live broadcast service in June this year.
Ninja has more than 15 million followers on Twitch, and today it kicked off with the Fall Guys game. According to Reuters, Blevins paid US$1 million (approximately 7.3 crore rupees) to promote the electronic art game Apex Legends last year, which helped the video game maker increase 10 million registrations in the first three days. The player has previously played with celebrities such as rappers Drake and Travis Scott, has reached sponsorship agreements with Red Bull and Uber Eats, and has often played with football player Neymar (Neymar Jr) and Harry Kane (Harry Kane) appeared on Instagram and Twitter together.
© Thomson Reuters 2020
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