Netflix plans to hold a 48-hour free trial in India in December to promote its streaming service to a limited number of users and potentially attract more subscribers. An early reference to the trial can be found on the latest Netflix App for Android devices. The app seems to contain code that is recommended for trial, which can be called StreamFest. When Netflix announced its third-quarter earnings report, Chief Operating Officer Greg Peters announced plans to hold a free weekend trial promotion, which will begin in the Indian market.
The Netflix app version 7.78.0 (version 11 35157 for Android) contains an in-app text string referencing the trial version of Netflix StreamFest, first spot Courtesy of Mishaal Rahman of XDA Developers. The text says that the trial will be held on December 4 as a promotional event.
As shown in one of the text strings, Netflix does not require users to set their payment method when signing up for the StreamFest trial. This is different from the previous 30-day trial version. In the early 30-day trial version, users were required to set up a payment method by adding their credit or debit card details, and they had to choose a plan so that they could be released after the promotion plan was released. Transfer.
However, registered users are still required to try it out to enter their email address or phone number. However, this data will only be used to receive reminder messages. One of the text strings read: “You don’t need to use the same information when creating an account before you start watching for free.”
Although Netflix StreamFest seems to be completely free, as Protocol pointed out, its access rights seem to be limited. A string in the Netflix app says: “Netflix StreamFest has reached its limit.” This indicates that the trial version is not available for all users in the country, and may be just another limited group test by the company.
In other words, the development of Netflix StreamFest began after COO Greg Peters announced a weekend trial in the country. Peters said on Tuesday’s earnings conference call: “We believe that giving everyone in a country can use Netflix for free on weekends may be a good way for many newcomers to learn about the amazing stories we have.”
According to the latest official data, Netflix has a subscriber base of more than 19.5 billion worldwide. However, it was unable to meet its estimated subscriber growth and added 2.2 million subscribers in the third quarter. In markets including India, the company also faces fierce competition from Amazon Prime Video and Disney + Hotstar.
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