A person familiar with the matter said that Netflix is seeking to hire an executive to oversee its expansion into video games, which shows that as streaming competition intensifies, Netflix is stepping up efforts to surpass traditional businesses.
This move came at a time when the video game industry benefited from a surge in demand from gamers who stayed at home during the COVID-19 pandemic. According to reports, Netflix has hired senior executives in the gaming industry.
In the past, Netflix has tried to use movies such as Black Mirror: Bandersnatch and You vs. Wild for interactive programming, allowing viewers to determine the actions of characters. It also made games based on the shows “Stranger Things” and “La casa de Papel” (Money Heist).
According to information reported earlier on Friday, Netflix has discussed offering bundled games similar to Apple’s online subscription product Apple Arcade.
The report said that although the details of the company’s game strategy are still changing, it has decided that the game will not contain advertisements.
According to reports, Netflix also plans to expand its video streaming subscriptions through higher-level “N-Plus” subscriptions, which will enable users to access podcasts, custom TV show playlists, and behind-the-scenes content. It is said that the company has sent a questionnaire to some users, telling them why the company is exploring this idea and arousing their interest.
N-Plus subscribers may also help influence the production of scheduled shows, provide feedback and help Netflix determine a course of action before deciding on the cost of production.