Microsoft said on Thursday that it is developing software that allows people to play Xbox video games on connected TVs without a console.
As the news broke, due to the pandemic, Microsoft and other heavyweights in the video game industry were preparing to showcase upcoming games at the annual Electronic Entertainment Expo (E3) almost starting on Saturday.
“As a company, Microsoft is fully committed to gaming,” CEO Satya Nadella said when introducing the plan.
“There are 3 billion consumers who want entertainment, community, creativity, and a real sense of accomplishment through games, and our goal is to let everyone play games, no matter where they play.”
When competing with Luna and Stadia cloud gaming services operated by Amazon and Google, respectively, Microsoft has been playing to the advantages of its Xbox division.
According to Microsoft, the Xbox team is working with TV manufacturers to embed software so that video games that are usually enjoyed on their game consoles can be played directly from the cloud, requiring only a handheld controller.
The US-based technology giant also announced that it is developing a device that can be plugged into any TV screen or computer monitor to stream Xbox games without any console.
According to Microsoft, in the next few weeks, Xbox Game Pass Ultimate subscription cloud games will be available through Internet browsers Chrome, Edge and Safari.
Phil Spencer, head of the Xbox division, said: “Game consoles and PCs still exist. Frankly speaking, there will always be, but through the cloud, we will be able to provide a powerful gaming experience for anyone connected to the Internet.”
“With the cloud, gamers can fully participate in the Xbox experience like someone using local hardware.
According to data released by Nadella, as of the end of last year, Xbox Game Pass had approximately 18 million subscribers worldwide.
As people turn to Internet entertainment more than ever, video games have proliferated during the pandemic.
According to data from the industry tracking agency NPD Group, in the first quarter of this year, the total US consumer spending on video games was slightly less than 15 billion U.S. dollars (approximately 1.1 billion rupees), an increase of 30% over the same period in 2020.
Microsoft will play the Xbox and Bethesda Games Showcase on Sunday, showcasing games from its global studios.