Microsoft called Apple’s revised App Store guidelines for streaming services a “bad experience.” Apple was forced to revise its App Store guidelines, which revolved around game streaming services, such as Microsoft’s xCloud or Google’s Stadia, gradually entering iOS or iPadOS. The Cupertino Giant has allowed such services in its App Store, but Microsoft reportedly disagrees. Microsoft said in a statement in an online publication that it does not expect gamers to have to download more than 100 applications to play a single game.
Apple changed its App Store guidelines and relaxed some restrictions on game streaming services, such as Microsoft’s xCloud (bundled with Xbox Game Pass Ultimate) and Google’s Stadia. Previously, due to Apple’s regulations, Google and Microsoft both decided not to release their streaming services on iOS and iPad OS devices. Although Apple now allows game streaming services on its platform, it requires the two companies to submit each game separately for review, and their game streaming services will need to be essentially linked to each individual game application table of Contents.
Microsoft responded to the changes in the Apple App Store in a statement from The Verge, “This is still a bad experience for customers. Players want to go directly from a selected catalog in an app, just like in a movie or song. Jump into the game instead of being forced to download more than 100 applications to play a single game from the cloud. We are committed to being player-centric and providing a great experience is the core of this mission.” By referring to “movies or songs”, Microsoft seems to have hinted at Netflix, Spotify and other streaming platforms that do not have to submit every movie or song for review.
Another reason why Microsoft disagrees with this revised version of the App Store guidelines is that submitting each application to Apple individually will cause the Cupertino giant to cut 30% from in-app purchases.
In-app purchases and Apple’s 30% commission are the reasons why Apple and Epic Games have fallen into legal disputes. The European Commission also investigated Apple’s App Store paid service policy.
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