On June 1, Major League Baseball (MLB) reporter David Adler announced that the MLB organization has established a long-term agreement with the digital collectibles company Candy Digital. The oldest professional baseball organization in the United States is entering the world of non-fungible tokens (NFT) collectibles and will launch Lou Gehrig NFT first.

Major League Baseball’s first NFT will feature “Iron Horse” Lou Gehrig

MLB, a professional baseball organization established in the United States in 1903, announced a long-term NFT agreement with Candy Digital, a company backed by Galaxy Digital. Major League Baseball reporter David Adler revealed an agreement with digital collectibles company Candy Digital on Tuesday. Over the weekend of July 4th, over a month, MLB will launch its first NFT, which will include first baseman Lou Grieg of the New York Yankees.

“The first NFT from MLB and Candy is the 1-of-1 NFT in Gehrig’s iconic “Luckiest Man” speech. The Yankee legend was diagnosed with muscular atrophy on July 4, 1939. Delivered a speech at Yankee Stadium after sclerosis,” Adler elaborated. “Gehrig NFT will be released on the weekend of July 4th, and sales proceeds will support the ALS charity.”

Major League Baseball enters the NFT world through a long-term partnership with Candy Digital

MLB Commissioner Rob Manfred elaborated that Candy’s founders are “a group of energetic executives with an impressive track record.” Manfred pointed out that MLB is happy to be the first company supported by Galaxy Digital Partner. Mike Novogratz, the founder of Galaxy Digital, is a member of Candy Digital’s board of directors and serves as the company’s co-chairman.

“From trading cards to signature balls, baseball fans have demonstrated their passion for the sport and its players through collections for decades,” Manfred said in a Tuesday announcement. “While working with Candy Digital to provide NFTs to MLB fans, we are providing exciting new products to the strong baseball collection market,” the MLB commissioner added.

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MLB NFT aims to expand the scope

Gary Vaynerchuk, Candy’s co-chairman, detailed that he has always been a “collector for life” and he believes that creators and consumers will love the partnership with the American professional baseball organization.

Vaynerchuk believes that die-hard MLB fans will be the ones who like these NFTs the most. “Especially the super enthusiastic MLB community, they are hungry for collectibles and celebrate the iconic moment that made this game so special,” Vaynerchuk said.

The Major League Baseball announcement did reveal that it has partnered with popular collector card manufacturer Topps to produce NFT collectibles. But with Candy Digital, NFT products can be extended to a wide range of collectibles.

The company gave examples such as “Souvenir-style NFT, baseball card-style NFT, artwork-style NFT depicting important moments on the court, or NFT of exciting games”. After Lou Gehrig NFT, MLB stated that the public can look forward to more sales of NFT collections in the future.

What do you think of Major League Baseball entering the NFT ecosystem through Candy Digital? Please tell us your thoughts on this topic in the comments section below.

Tags in this story

ALS Charity, Candy Digital, Galaxy Digital, Gary Vaynerchuk, July 4th, Lou Gehrig, Major League Baseball, Mike Novogratz, MLB, MLB Commissioner, nft, NFT, Non-Fungible Token (NFT), New York Yankees Team, Rob Manfred, Yankees

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