Lionsgate Play is now officially online. Three and a half weeks after the beta release, Hollywood film studios John Wick Hunger Games (Hunger Games) has started its application operations and revealed its plans for the Indian market. In addition to American movies and TV shows, Lionsgate will also provide “high-budget, high-quality Indian originals” in 2021. To this end, Lionsgate is bundled with Anil Kapoor, Mukesh Bhatt, Kunal Kohli and Akarsh Khurana, and studios like Endemol Shine. Currently, there is no detailed information on any Indian original works on Lionsgate Play.
Rohit Jain, Managing Director of Lionsgate South Asia, told reporters at a virtual conference on Wednesday:. Starz CEO and President Jeffrey A. Hirsch (also participating in the Zoom call) pointed out that all original Lionsgate Play must have global appeal and therefore can be carried outside of India. Starz owned by Lionsgate is a pay TV network in the United States and operates a similarly named StarzPlay streaming service in more than 26 countries/regions. Lionsgate plans to expand its business to 55 countries soon.
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Some of its international original works are well known. Lionsgate TV is developing a spin-off of John Wick called The Continental. The spin-off will become the origin story of the hotel. The hotel allows guns to be rented for non-lethal business. Then there is “Becoming Elizabeth”, a limited eight-episode series that tells how Queen Elizabeth I, played by Alicia von Ritberg, came to the throne.
As you know, Hirsch pointed out in the announcement that the focus is on adult content. Hirsch said that they are not interested in attracting people of all ages, nor are they interested in all large streaming services (including unnamed companies such as Netflix, Disney + Hotstar and Amazon Prime Video), and are happy to be able to follow Click to zoom out. He believes that this makes them a supplementary product for large companies and, therefore, will help them survive in a competitive environment that has already consumed other companies (Viu in India and Quibi in the US).
Lionsgate Play is further through the price (99 rupees per month or 699 rupees per year) and local language support (many names are in Hindi, Tamil, Telugu, Marathi, Kannada and Bopri Help in) to help yourself. However, there are not many ways of its content-at first glance, it has less than 100 movies and TV shows so far. In December, it will add only seven new titles.
It is worth mentioning that Lionsgate Play has performed in several series of Indian premieres, including “Love Life” (Indian premiere) led by Anna Kendrick. (HBO Max release), British comedy series “The Goes Wrong Show” (The Goes Wrong Show) and war epic “No Man’s Land” producer.
As mentioned earlier, the giant Lionsgate Play watermark that can be seen everywhere in the upper right corner still does not eliminate its biggest annoyance.