Intel’s Habana Labs business said on Wednesday that it will take time to gain market share in cloud and data center computing from Nvidia, but this week’s deal with Amazon Web Services (AWS) is a solid first step.

Intel acquired the Israeli artificial intelligence company Habana for approximately US$2 billion (approximately Rs. 14.7 billion) in December last year to seek to expand its AI product portfolio to support its data center business.

Habana’s Gaudi AI training processor was launched in June 2019 and has faster processing speeds that can compete with similar products from Intel’s rival Nvidia.

Eitan Medina, Habana’s chief business officer, said: “We must realize that we started from scratch, and Nvidia is 100%.” ​​He said that it is very important to have AWS as its first customer.

He told reporters: “The hard fight or the process of gaining market share must be tried by convincing the final developer.” “We are making a fuss in the most important position. We start with a big man with the longest experience… It takes time, but I believe we are on the right path.”

Medina declined to comment on whether Havana is negotiating other deals.

Habana said on Tuesday that its Gaudi processors will provide machine learning workloads for AWS’ Amazon Elastic Compute Cloud “instances,” and this is Habana’s first transaction for its Gaudi chips.

During the coronavirus pandemic, Amazon’s demand for cloud tools is growing. Intel said that these chips will increase price performance by 40% over current graphics processing.

Medina said that the advantage of Gaudí’s AI chips is efficiency and reduced capital and operating expenses, which in turn can enable AWS and other companies to reduce prices for customers in server time.

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Medina said: “We start now, so it will depend on how we will perform and reduce costs for users and how important it is to have GPU (graphics processing unit) alternatives.” “Our total available market is 100% of AI.”

© Thomson Reuters 2020


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