Facebook said on Thursday that it will start testing ads on TikTok clone Instagram Reels in India, Brazil, Germany and Australia, as the social media giant aims to profit from its short video feature.

The company is seeking to capitalize on its popularity in the fast-growing social media market in India, and rival TikTok has been banned from entering the country since last year. Facebook said it plans to test other features in India, such as allowing content creators to share Reels videos on their Facebook accounts.

Carolyn Everson (Carolyn Everson), vice president of Facebook’s global business group, said in an interview that the launch of advertisements is “showing Reels’ strong momentum.” Everson declined to disclose Reels’ usage metrics.

Like other content on the web, the advertisement can be up to 30 seconds long, and users can choose to skip the advertisement.

Facebook also announced on Thursday that it will allow advertisers to choose the video content categories they want to advertise on, such as videos about children and parents, animals and pets, or fitness and exercise.

This is Facebook’s biggest move to date, and it allows brands to advertise with content themes. Advertisers usually use Facebook to target certain users based on their interests.

Everson said: “This is of great significance to marketers.”

Facebook added that it will start testing stickers for Facebook Stories in the next few weeks. Brands can create stickers that place creators in their stories, and influencers will profit from any sales made through sticker advertising.

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This feature is part of Facebook’s efforts to promote court content creators, who are increasingly making money directly from fans and followers through platforms such as the audio chat app Clubhouse and membership site Patreon.

Thomson Reuters 2021 ©


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