In the past year and a half, the COVID-19 pandemic has changed the world drastically, leaving us no choice but to rely more on digital solutions-from using online food delivery and banking services to working from home and Learn. There is no doubt that the more people rely on the digital world, the more vulnerable they are to online fraud. A new global survey conducted recently revealed that individuals prioritize convenience over security and privacy issues, which has led to improper choices among other passwords related to online practices.
In the results of its India survey, the IBM Security Survey titled “Digital dependence caused by the pandemic causes lingering safety side effects” found that during the pandemic, Indians created an average of about 19 new products of all ages during the pandemic. Online accounts, including about three new accounts for social networking. For media and entertainment purposes. However, Indian respondents over the age of 50 created an average of nearly 27 new online accounts in the same period—the highest among the age groups surveyed.
During the pandemic, the digital footprint of people of all ages is increasing. IBM’s survey shows that during the coronavirus pandemic, Indians interacted more with all types of businesses/organizations through websites and mobile apps, especially banking (65%) and shopping/retail (54%). Respondents over the age of 35 experienced the largest increase in online interactions.
The survey shows that the expansion of the digital footprint of Indians will continue to exist. Approximately 36% of respondents said that even after everything returns to normal, they have no plans to delete or deactivate any new accounts they created during the pandemic.This also gives way to new security issues
Safe and convenient
The survey found that nearly half of Indian respondents (47%) said they used the same credentials in multiple online accounts, and 17% used a mix of reused credentials and new credentials. According to the survey, half of the respondents in the 35-49 age group always or most reuse the same credentials they have used in other accounts. The survey found that nearly half (49%) of Indian respondents said they store online account information in memory, and more than a third (35%) said they stored it on a piece of paper.
According to the survey, what’s more worrying is that 57% of Indian respondents in all demographic data-except GenZers (people born in the mid-to-late 1990s and early 2010s)-prefer to pay for orders digitally Instead of going to a physical store, even if they are worried about the security or privacy of the website/app, they can call to place an order.
When asked why they don’t use apps or websites, Indian respondents cited security and privacy as the top reasons, but most people said they still choose to use them. According to the survey, due to privacy issues (40%) and website security (38%), about four in ten Indians do not use online platforms to shop or place orders. According to this study, the majority (51%) of respondents in India would cancel their permission for apps that track their behavior on other apps and websites. But this also means that 39% of Indians still allow apps to track activities on other apps and websites when needed.
Prashant Bhatkal, head of security software sales for the IBM Technical Sales Department in India/South Asia, said that the biggest gain of the survey is that customers have become accustomed to the convenience of digital interaction during the pandemic, and this trend is expected to continue. After society returns to pre-pandemic norms. “Companies that rely more on digital interactions with consumers during the pandemic must consider the impact of these changes on their security risk profile,” he said in a prepared statement.
“The imperative is to provide a frictionless user experience on digital platforms while establishing a stronger security posture and limiting potential risks.”
Social media “least trust”
Respondents in India found that social media platforms are “least trusted”, but 51% trust healthcare and 56% believe that banks/financial institutions will protect their personal/sensitive information. Research shows that Indians prefer to use biometrics to log in to bank/financial accounts, but they are also accustomed to using single sign-on/social media login or email/username and password to log in to other types of accounts.
“Approximately 40% of Indian respondents abandon online purchases, apps or transactions because of a negative experience of logging in (42%), registering (40%) or completing a payment (41%),” the survey shows. Most (56 %) of Indian respondents want to spend 1 to 5 minutes to set up a new digital account.
In order to ensure the highest level of security for Indians, Bhatkal recommends that the company adopt a “zero trust” approach and develop and understand the context of every user, every device and every interaction-making it a mission-critical agenda.