HBO Max has taken the first step to launch in India. WarnerMedia announced on Friday that it has appointed senior Disney executive Amit Malhotra as the managing director of HBO Max in Southeast Asia and India. Malhotra is now responsible for HBO Go currently available in Hong Kong, Indonesia, Malaysia, Philippines, Singapore, Taiwan, Thailand and Vietnam-HBO Go will be upgraded to HBO Max in these regions. The American giant said in its announcement that Malhotra will also help WarnerMedia explore “potential future releases” in India.
Currently, HBO Max does not have a direct-to-consumer business in India. Although sister department HBO-which has the same name but is an independent entity-has reached an agreement with Disney+ Hotstar, but HBO Max basically did not bother to bring its content to the South Asian market. The only major exceptions are the Justice League Snyder Cut (available through video-on-demand services such as Apple TV, BookMyShow Stream, and Google Play Movies) and Friends: The Reunion (sold to the least likely candidate) 5). In addition, there are several HBO Max movies available on demand.
In a prepared statement, Malhotra said: “As we consider introducing HBO Max into the region, I am very happy to be part of the incredible team of WarnerMedia Asia.” “WarnerMedia’s brand , Including DC Universe, HBO, and Cartoon Network, are very popular among enthusiastic fans and audiences in the region. As we become consumer-centric, our goal is to move All these brands and content are integrated into an exciting new world-class streaming experience.”
Prior to this, Malhotra worked at Disney for 17 years, initially as a sales director in Mumbai. He moved to Hong Kong in 2007 to serve as the vice president of program distribution in the Asia-Pacific region. Since the beginning of 2012, Malhotra was established outside of Singapore (which is also the headquarters of WarnerMedia in the Asia-Pacific region). He has worked in content sales and distribution in South Asia Pacific and the Middle East before being promoted to the country director of Singapore and Malaysia. Recently, Malhotra was the regional head of Disney+ in Southeast Asia and helped launch the streaming services Disney+, Disney+ Hotstar and Hotstar. Now, he will do the same for his rival WarnerMedia.
Johannes Larcher, International Director of HBO Max, added: “With our upcoming launch in Latin America on June 29 and our plans in Europe, we will turn our attention to Asia, where we have an incredible opportunity to bring HBO Max Bringing millions of new fans who are as excited about streaming as our audience in the U.S. Amit’s experience in launching streaming services in mature and emerging markets in Southeast Asia and surrounding regions makes him an ideal for planning and overseeing HBO Max and its launch The leader’s expanded content supply and platform experience.”
HBO Max was exclusively launched in the United States in May last year-since then it has 40.6 million paying users-and will begin its first large-scale expansion in 39 regions in Latin America and the Caribbean in late June. Later in 2021, HBO’s existing streaming services in Europe will be upgraded to HBO Max, and this process will be replicated in Southeast Asia later. The wording that HBO Max launched in India—”Exploring Possible Opportunities” as “Potential Future Launch”—shows that we may still have some way to go before it gets here.