Since the company’s Warner Bros. Studios released the superhero sequel “Wonder Woman 1984”, AT&T’s HBO Max streaming platform has set a single-day record for mobile app downloads.
According to estimates by market research company Apptopia, from Friday to Sunday, approximately 554,000 users registered for the app, and on Sunday alone, there were a record 2,44,000 downloads. Although mobile devices are only an entry point for customers using streaming services, data provides a way to measure traffic. Apptopia said that the total number of mobile users of HBO Max is now less than 12 million.
At the same time, according to data from the market research company Sensor Tower, during the Christmas period, Walt Disney’s Disney (Disney+) streaming service installed about 2.3 million mobile apps worldwide, an increase from the previous weekend Up 28%.
Pixar’s animated short film “Soul” was released on Disney+ on Christmas Day. It made its debut in multiple international markets including China and earned approximately US$7.6 million (approximately Rs. 50 crore).
Hollywood executives and investors will analyze the weekend carefully, because the studio decided to release two large movies “Wonder Woman” and “Soul” through streaming services on the same day as the theaters. Last weekend, “Wonder Woman” earned US$16.7 million (approximately Rs 122 crore) in domestic theaters. AT&T’s WarnerMedia said that nearly half of customers who ordered HBO Max directly from the company watched the movie on the day it was released.
Apptopia and Sensor Tower only record downloads of company mobile apps. Disney+ has about 87 million global users in total, and HBO Max, which is only available in the United States, has activated 12.6 million accounts.
Investors see the dual strategy of theater and streaming media as a success to a large extent. On Monday, although AMC Entertainment reversed its earlier gains and Disney’s stock hit a new high, Cinemark’s stock surged.
-With the assistance of Kelly Gilblom.
©2020 Bloomberg (Bloomberg LP)