According to an email sent to advertisers seen by Reuters, after the violence in the Capitol last week, Alphabet’s Google will stop selling political advertisements related to the U.S. election on its services, at least until January 21. prior to.

The e-mail stated that the move was “taken after the unprecedented events that took place in the past week and before the president’s inauguration on January 20.”

Google said in a statement that in addition to any ads involving impeachment, inauguration or protests against the US Capitol, Google will temporarily suspend all political ads.

This will take effect on Thursday, and this will not be an exception for news organizations or sellers that run advertisements.

On December 10th, Google lifted the temporary ban on election-related advertisements, which took effect after the vote in the US presidential election in November, aimed at curbing misinformation and other abuses on its platform.

After the November 3 general election, Facebook also suspended political advertising, only to temporarily unfreeze the ads before and after the Georgia Senate election earlier this month.

A Google spokesperson said that since supporters of President Donald Trump swept the U.S. Capitol on January 6, the company has been using a limited edition of its “sensitive events” policy, which means the company Ads involving political violence in the Capitol are not allowed.

This policy aims to prohibit content that may use events such as public health emergencies or natural disasters.

In the email first reported by Axios, Google also reminded advertisers of its policies against ads that incite hatred or violence. It said: “In light of the events of last week, we are very wary of any advertisements that may be reasonably interpreted as crossing this line.”

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© Thomson Reuters 2020


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