Google said on Monday that after the turmoil surrounding the violent uprising in the U.S. Capitol, it will lift the political advertising ban imposed on its platform last month.

Google’s statement to AFP stated that the Internet giant will lift the ban on Wednesday, which was ordered to comply with its “sensitive events” policy.

The statement said: “We will continue to strictly implement the advertising policy, which strictly prohibits obviously false information, which may seriously undermine people’s trust in elections or democratic processes.”

The ban imposed on January 13 specifically prevented any advertisements that tried to undermine the credibility of Joe Biden’s pre-term presidential election. Google said in an email that the move was “following the unprecedented events of the past week and before the upcoming presidential inauguration”.

The Internet giant said at the time that it was related to the suspension of advertising citing impeachment along with all political advertising that President-elect Biden took office or protested in Washington because they could use “use the incident or amplify the information to mislead.”

This is no exception for news organizations or businessmen running advertisements.

On December 10, Google lifted the temporary ban on election-related advertisements. The ban came into effect after the vote in the US presidential election in November. It aims to curb misinformation and other abuses on its platform.

After the November 3 general election, Facebook also suspended political advertising, only temporarily freezing ads during the U.S. Senate election in Georgia earlier this month.

A Google spokesperson said that since supporters of President Donald Trump swept the U.S. Capitol on January 6, the company has been using a limited edition of its “sensitive events” policy, which means the company Ads involving political violence in the Capitol are not allowed.

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