Alphabet’s Google said on Friday that if the government continues to execute the new code to force it and Facebook to pay media companies the right to use its content, it will block its search engine in Australia.
Google’s threat intensified the struggle with news publishers such as News Corp. News publishers are closely watched worldwide. The search giant warned that if the new regulations are implemented, its 19 million Australian users will face a decline in search and YouTube experience.
Australia is passing laws that will allow tech giants to negotiate with local publishers and broadcasters about content included in search results or news feeds. If they cannot reach an agreement, an arbitrator appointed by the government will determine the price.
Australia and New Zealand Managing Director Mel Silva said: “If this version of the regulation becomes law, coupled with the financial and operational risks that are difficult to control, it will leave us no choice but to stop Australia offers Google search.” Senate committee.
Silva did not mention YouTube in his prepared speech.
Google’s comments were strongly condemned by Australian Prime Minister Scott Morrison, who said that the country has established “what can be done in Australia” regulations.
Morrison told reporters: “People who are happy to work with in Australia. But we do not respond to threats.”
Google called the code too broad and said that if it is not revised, even providing limited search tools will bring too much risk. The company did not disclose sales from Australia, but search advertising is its largest contributor to global revenue and profits.
The US government this week asked Australia to repeal the proposed law with broad political support and suggested that Australia adopt voluntary regulations instead.
Australia announced the legislation last month after finding that Google and social media giant Facebook have too much market power in the media industry in a survey. Australia says this situation poses a potential threat to a well-functioning democracy.
Google threatened to restrict its services in Australia, just a few hours before the Internet giant reached a content payment agreement with some French news publishers, which was a three-year A$1.3 billion (about 95 billion rupees) to support publishers Part of the effort.
Peter Lewis, director of the Australian Institute’s Technology Center, said that Google’s testimony “is part of a threatening behavior that is threatening those who value our democracy.”
Thomson Reuters 2021 ©