The US government requires Google to provide detailed information about how its search engine works and makes money to prove that the Internet giant is a monopolist.
According to Monday’s legal documents, the U.S. Department of Justice and several state attorneys general are seeking U.S. search results and related advertisements from February 2, 2015 to February 8, 2015 and February 3, 2020 to February 9, 2020. Comparable data.
The Alphabet department is required to share the following data: how and where users searched during these periods, the number of different types of advertisements, the revenue from these advertisements and the potential bids for these advertisements, and other detailed information. The government told the company that it hopes to provide the information within 30 days.
The request indicated that the Justice Department wanted to compare the way Google displayed search results and ads six years ago with a year ago. This can help the government understand how the company’s control over the search market has evolved over time.
Former U.S. President Donald Trump and the Justice Department of 11 Republican attorneys initially filed the lawsuit. Since then, three other states have joined the plan, including California, where Google is headquartered. The latest data requirements show that under the new government led by Democrat Joe Biden, the government is moving forward.
The U.S. Department of Justice and Google have found entanglement in the court on the evidence of the case, and the government seeks to communicate about the company’s market share, partnership with Apple, and competition between Google and Apple’s device operating systems. Google has said that the government’s requirements are too broad.
The US government alleged that Google’s exclusive deal to distribute its search engine on browsers and mobile phones (including Apple’s iPhone) violated the Sherman Act’s prohibition on monopoly. This is the most serious US monopoly case since it was against Microsoft more than 20 years ago.
Google said its transaction will not prevent consumers from turning to other search service providers. The company believes that its success depends on superior technology.
-With the assistance of Erik Larson.
©2021 Bloomberg (Bloomberg LP)
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